As the Director of Marketing, you will lead digital-first marketing strategies and campaigns that drive engagement, brand awareness, and portfolio success. You will shape social media strategy and direction, delivering consistent and compelling brand storytelling. In this role, you will partner with marketing teams, agency partners, and cross-functional leaders across the organization, fostering collaboration to ensure initiatives meet company goals and generate measurable impact across Cortland’s communities and portfolio. 

Responsibilites:

• Lead the development and execution of digital-first marketing strategies and campaigns that deliver measurable results across social, digital, and field channels. 
• Define and direct social media strategy, ensuring consistent, innovative, and engaging brand storytelling. 
• Lead and mentor a team of regional marketing professionals, fostering collaboration and aligning efforts with community, sales, and corporate teams. 
• Drive lead generation initiatives to acquire and convert prospects, optimizing campaigns for maximum ROI. 
• Serve as a brand ambassador, ensuring consistent messaging and customer experience across websites, social media, advertising, and community-level marketing. 
• Partner with digital teams and agencies to optimize paid search, social media, website performance, and other digital marketing initiatives for maximum ROI. 
• Monitor sub-market trends, competitive activity, and lead performance to inform targeting, messaging, and channel optimization. 
• Analyze campaign performance against key metrics (e.g., cost-per-lead, conversion rates, ROI) and adjust strategies to improve results. 
• Collaborate with Operations and Investments teams to align marketing initiatives with business priorities, develop budgets, and support acquisitions through market due diligence. 
• Build and maintain relationships with internal stakeholders and external vendors, ensuring marketing strategies and resources are effectively deployed.